The idea for GIGI BOKS came from our “Chief Builder”, Ilona Viluma. When her daughter was 5 years old Ilona realised something was missing from playtime… Imagination!

I created GIGI BLOKS because I felt there was something missing from my daughter’s playtime.

I asked myself, "What did I have the MOST fun doing as a kid?" And almost all my memories were of specific situations where I would play for hours using my imagination. I'd play house and serve tea to my dolls and stuffed animals. I'd build secret little forts out of pillows and blankets and hide under them. I'd play "the floor is lava" where I couldn't step on certain parts of the floor or else, I'd fall into the lava.

It was fun! It was memorable! And I believe, that it was essential!

Whilst there were plenty of small blocks on the market, there was nothing big enough, that was affordable, to build the life-sized adventures I wanted her to have. And so, the idea for GIGI BLOKS was born…

I spent months researching materials and studying how children play and then I developed an innovative interlocking system that would allow little architects to safely create awesome skyscrapers!

The blocks are easy to handle and easy to connect. They are strong enough to withstand play and light enough to be safe for children.

Now we have sold over 7 Million Blocks worldwide and have wonderful stories to share!

Every time I see a child play with GIGI BLOKS for the first time my eyes light up. They have so much fun! And why wouldn't they? They get to build their own house, next week it might be a tower, then a spaceship, a castle and anything else they like, for themselves!

Once children are set with an idea of what they want to achieve they get completely lost in bringing their imagined story to life. They build, they change outfits, they become the heroes of their own stories. And tomorrow, it will be different story! And so, it soon becomes a book of memories with hundreds of stories.